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About us:
WHERE GREAT IDEAS GROW
The Library at MICA, known as the Knowledge Exchange and Information Center (KEIC), is a comprehensive and modern facility designed to support learning, research, and information dissemination. With its state-of-the-art resources and access to renowned scholarly databases, the library provides a valuable space for students, faculty, and researchers. Additionally, its 24/7 facilities ensure that students and researchers can utilize the library at their convenience and have access to seamless information and reference services. The KEIC team at MICA is dedicated to providing a top-notch library experience and supporting the academic and research needs of the user community.
Collection:
The library offers a wide range of scholarly resources in various fields such as Advertising, Communication, Strategic Marketing, Management, Economics, Leadership, Social Science, IT, and Humanities. The subscription to national and international scholarly journals and magazines, as well as access to e-books, e-journals, and databases, ensures that users have access to the latest research and information in their respective areas of study. The inclusion of the MICA Archival collection, which consists of dissertations, theses, company reports, media files, projects, and back volumes of periodicals, further enhances the library's resources and makes it a valuable repository of knowledge.
|
Resource |
Count |
|
Books |
22,278 + |
|
Bound Volumes |
3,354 + |
|
Non-Book Material |
2,211 + |
|
Newspapers |
12 + |
|
Print Ad |
19,510 + |
|
TV Commercial |
29,050 + |
|
Dissertations |
2,712+ |
User Entitlements:
|
Items |
Copies |
Loan Period |
Overdue |
|
Books (PGP/CCC) |
05 |
14 Days |
Rs. 10/- Per Day Per Item |
|
Books (FPM) |
10 |
30 Days |
|
|
Periodicals |
01 |
7 Days |
|
|
Bound Volumes |
01 |
7 Days |
|
|
Textbook |
01 |
2 Days |
Rs. 5/- Per Day |
KEIC Membership:
KEIC members include the faculty, staff and students of MICA. KEIC membership is open to Alumni (PGDM, FPM, Faculty and Board member) based locally. Researchers (Ph.D. candidate) in Strategic Marketing and Communication can also become members at KEIC. Academic institutions as well as non-academic institutions can take a membership at KEIC.
Borrowing Membership:
| Type of Membership | Deposit (₹) |
Loan Limit | Annual Fees (₹) |
| Alumni (Local members only) | 5000.00 | 2 books for 30 days | 500.00 |
| 10000.00 | 4 books for 30 days | ||
| Researcher | 5000.00 | 2 books for 30 days | 1,000.00 |
| 10000.00 | 4 books for 30 days | ||
| Academic Institution | 20000.00 | 4 books for 30 days | 10,000.00 |
| Institution (Non-academic) | 40000.00 | 4 books for 30 days | 20,000.00 |
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Quillbot - Trial Access:
QuillBot is an academic writing platform that may be used to improve the clarity and professionalism of your writing by rephrasing phrases and sentences and summarizing lengthy passages. MICA is having trial access to the Premium version of Quillbot for a limited time period.
01) Sign up using your official E-Mail ID and setup a password.
02) Click on the verification E-Mail you received to activate Premium.
Saient features of Quillbot
Grammar Checker:
Ensure accurate grammar, do spell check, verify punctuation, and rectify numerous grammatical problems. Additionally, there is a complimentary essay checker, a grammar checker, and various other tools available to enhance academic success.
Paraphraser:
The multilingual paraphrasing tool helps you rewrite and improve the clarity of any sentence, paragraph, or article.
Flow:
An all-in-one writing space that combines all of QuillBot’s tools in one location with built-in grammar checking, allowing you to paraphrase, summarize, research, create citations, and write your essay without having to shift between tools.
Summarizer:
QuillBot Summarizer can seamlessly condense content with precision using features like paragraph mode, key point extraction, and the ability to create custom modes for a tailored summarization experience.
Translator:
QuillBot Translator simplifies cross-language communication, ensuring accuracy and clarity in diverse contexts, making language barriers a thing of the past.
AI Detector:
Paste your text below to detect AI-generated content like ChatGPT, GPT-4, and Google Bard. QuillBot’s free AI detector will flag the text for further inspection and keeps your writing human.
Citation Generator:
Describe or evaluate your sources according to APA, MLA, Chicago, Harvard, etc., and let Scribbr’s Citation Generator find and fill in all the relevant information automatically.
QuillBot University:
Register for live webinars, learn methods for enhancing your academic writing, productivity, and leverage tools to improve your writing and research skills.
General Information:
Access to E-Resources:
All electronic resources, including e-books, e-journals, and databases, are accessible through websites and the KEIC Mobile application. You must install the mobile app from the Android/ apple play store. User credentials will be communicated individually.
Inter-Library Loan Service:
KEIC has institutional library collaboration through membership with various prestigious organizations i.e., IIM-A, IIT-Gn, DELNET and ADINET. One can visit such institutional libraries, borrow books, and access resources. We can also provide an inter-library loan facility by demanding books via delivery service.
Reference Service:
Reference staff assist users in locating and evaluating information sources for their research needs. This service aligns with the valuable information service objective by promoting information literacy and critical thinking skills among students and faculty, helping them to effectively identify and use credible sources in their academic and professional pursuits.
Bibliography Service:
This service provides a comprehensive list of published literature in the form of bibliographies in a selected domain or subject. It will help researchers to identify existing research and gaps by conducting comprehensive literature reviews. This service is very popular among dissertation and thesis students.
Bibliometric Service:
Bibliometric analysis is a quantitative statistical method that can be useful for reviewing research impact by evaluating citations and bibliographical analysis of scholarly publications such as books, articles, and journals. The analysis includes a summary of top authors, sources, citations, keywords, affiliations, countries, collaborations, and funding agencies.
What We Do? The library’s Bibliometric Services provides publication analysis services to the MICA community. The program uses analytics to understand and evaluate the publications of any domain area. We provide customized tables, graphs, network maps, and lists of authors, topics, publication sources, or institutions, created using exports from SCOPUS and Web of Science database.
Cyber Space:
KEIC is equipped with computing systems/personal cubical in its Cyber Lab, which is connected to the campus Wi-Fi network. Users can use this space for project work, assignments or browse e-resources.
Current Awareness Service:
This service delivers the current table of contents from the periodicals; the latest news, insights, reports, and report from popular media houses, such as Economic Times, Ken, Euromonitor, EMIS etc., are provided through daily/weekly emails. By providing these services, we ensure our students and faculty are well-informed about current happening relevant to curriculum and research.
Plagiarism Check Service:
KEIC has institutional access to the Turnitin software package, through which we provide access and assistance on plagiarism detection and similarity check service.
Reading Facilities:
The General reading area has a unique seating facility with 150 students. We also have a discussion room and a lounge to relax.
Research Support:
This encompasses various forms of assistance provided to faculty and students in conducting research, including access to specialized databases, research consultations, and training workshops. Every year we conduct various training sessions on Publication Support (help one to identify where/how to publish), Reference and Citation management tools such as Zotero, Mendeley and EndNote.
Scanning and Reprography Service:
This service enables users to digitize and reproduce materials for academic and research needs. The library has two scanners, i.e., a flatbed scanner and a feeder scanner. Both the scanners are supported with the OCR output.
Information Literacy Programmes:
These programmes aim to teach students essential skills for identifying, evaluating, and effectively using information resources. KEIC conducts information literacy sessions frequently, i.e., one at the beginning of the course, a database demonstration throughout the years, and need-based sessions before the beginning of placement and dissertations. We ensure every user gets their resources, and every resource gets their readers.
Ask A Librarian Service:
This service provides personalized assistance to users seeking help with any research, information retrieval, and library resources. By offering expert guidance and support, it enhances the effectiveness of teaching, learning, and research activities by ensuring an inclusive library environment where users can approach librarian at their convenience.
Opening Hours:
The KEIC functions 24x7, except on government holidays. It will remain closed from 6 AM to 9 AM on Sundays and Mondays for routine maintenance.
Staff Members:
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Dr. Shailesh Yagnik |
 |
Dr. Chintan Pandya |
 |
Dr. Niraj Patel |
 |
Mr. Ashok Chauhan |
 |
Mr. Bhikhabhai Chauhan |
 |
Mr. V. Sanjay Kumar Pillai |
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Mr. Shubham Bhatt |
 |
Mr. Anil Chauhan Email: anil.chauhan [at] micamail.in |