Using semiotics in marketing : how to achieve consumer insight for brand growth and profits

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Publication details: Kogan Page 2020 LondonDescription: xvi, 260p., glos., ref., ind., 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.80014, LAW (Browse shelf(Opens below))		Checked out	02/22/2023	22065

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