Marketing finance: Turning marketing strategies into shareholder value

By:

Ward, Keith

Publication details: New Nork: Elsevier Butterworth-Heinemann, 2004.Description: xii, 349p., ind., 23 cm X 15 cmISBN:

978-0750657709

Subject(s):

-- marketing -- management -- costs -- cost effectiveness

DDC classification:

658.802

List(s) this item appears in: New Arrivals 11 September 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 WAR (Browse shelf(Opens below))		Available		22507

Recommended by: Banikanta Mishra

Contents:

Part one: Overview

1.Creating shareholder value
2.The virtuous circle of analysis, planning and control: developing an integrated model

Part two: Analysis and design

3. The strategic management process: setting goals and objectives
4.Future competitive environment review
5.Existing position, appraisal and analysis

Part three: Planning –

6.The planning process: budgeting and beyond
7.Strategic investment evaluation and control
8.Brand-led strategies
9. Customer-led strategies
10. Product-based strategies

Part four: Control –
11.Exercising control over the future
12.Establishing performance measures

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