The pricing model revolution: How pricing will change the way we sell and buy on and offline

By:

Zatta, Danilo

Publication details: Hoboken, NJ: John Wiley & Sons, 2022.Description: xiii, 241p., note., ind., 24 cm X 16 cmISBN:

978-1119900573

Subject(s):

-- pricing -- revenue management

DDC classification:

658.816

List(s) this item appears in: New Arrivals 11 September 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.816 ZAT (Browse shelf(Opens below))		Checked out	05/02/2024	22509

Recommended by: Banikanta Mishra

Contents:

Part I The Pricing Model Revolution 1

Chapter 1 Monetization as a priority 3

Part II New Approaches to Monetization 15

Chapter 2 Pay-per-use/per-wash/per-mile/… 17

Chapter 3 Subscription pricing 39

Chapter 4 Outcome-based pricing 57

Chapter 5 Psychological pricing 77

Chapter 6 Dynamic pricing 97

Chapter 7 Artificial-intelligence based pricing 119

Chapter 8 Freemium 133

Chapter 9 Sympathetic pricing 149

Chapter 10 Participative pricing 163

Chapter 11 Neuropricing 181

Part III How to Win 197

Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227

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