Pricing of products and services

By:

Mazumdar, Tridib

Publication details: Singapore: World Scientific, 2021.Description: x., 366 p. ind. 23 cm x 15 cmISBN:

978-0000990082

Subject(s):

DDC classification:

338.521 MAZ

List(s) this item appears in: New Arrivals 21 Aug 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	338.521, MAZ (Browse shelf(Opens below))		Available		22458

Recommended By: Prof. Banikanta Mishra
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Content

Chapter 1: Introduction to Pricing

Part I: Theoretical and Analytical Foundations of Pricing
Chapter 2: Price, Revenue, and Profits: The Basics
Chapter 3: Effects of Price on Demand
Chapter 4: Developing a Demand Function with Surveys and Experiments
Chapter 5: Modeling Price Effects Using Point of Sales Data
Chapter 6: Psychological Foundations of Pricing

Part II: Considerations in Pricing Decisions by Firms
Chapter 7: The Pricing Environment
Chapter 8: Value-Based Strategies
Chapter 9: Cost Considerations in Pricing
Chapter 10: Pricing When Cost Varies Across Customers
Chapter 11: Competitive Considerations in Pricing

Part III: Pricing Strategy Applications
Chapter 12: Price Discrimination Strategy
Chapter 13: Product Bundling Strategies
Chapter 14: Establishing a Pricing Structure
Chapter 15: Dynamic Pricing Strategies
Chapter 16: Price Promotions
Chapter 17: Pricing Strategies in Physical Retail
Chapter 18: Retail Pricing on the Internet

Part IV: Concluding Comments
Chapter 19: Creating a Pricing Organization

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