Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty

By:

Cudby, Ali

Publication details: Morgan James Publishing, 2020.Description: xix, 200p., bib., 22 cm X 14 cmISBN:

978-1642796421

Subject(s):

-- customer loyalty -- customer relations management

DDC classification:

658.812

List(s) this item appears in: New Arrivals 20 November 2023

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available	22695
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available	22696
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available	22697
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available	22698
Books	KEIC	658.812 CUK (Browse shelf(Opens below))	Available	22699

Recommended by: Mayank Kumar

Contents:

Part I: Loyalty Is Lucrative
Part II: Target Your Most Lucrative Customers
Part III: Use Your Customer Lifecycle to Build Loyalty
Part IV: Prepare Your Team for Lucrative Loyalty
Part V: Putting It All Together
Acknowledgements
Keep Connected and Your Bonus Material
About the Author: Ali Cudby

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