How to get published in the best marketing journals
Publication details: Cheltenham: Edward Elgar Publishing, 2020.Description: xxi, 228p., ind., 23 cm X 15 cmISBN:- 978-1839109867
- 658.802
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 HOW (Browse shelf(Opens below)) | Checked out | 02/03/2024 | 22754 |
Recommended by: Kallol Das
Content:
SECTION I THE PUBLICATION PROCESS
Introduction to Section I 2
1 The Contribution Continuum Revisited
Daniel M. Ladik and David W. Stewart 4
2 John O. Summers (2001), ‘Guidelines for Conducting Research and
Publishing in Marketing: From Conceptualization Through the Review
Process’, Journal of the Academy of Marketing Science , 29 (4), Fall,
405–15 17
3 Publishing Ethics: Managing for Success
O.C. Ferrell and Linda Ferrell 28
SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE
Introduction to Section II 46
4 On the Positioning of Research Papers in the Marketing Discipline
Gary L. Frazier 47
5 How to Publish Consumer Research Based on Experiments in the Top
Marketing Journals
Cornelia ‘Connie’ Pechmann 53
6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), ‘From
Academic Research to Marketing Practice: Exploring the Marketing
Science Value Chain’, International Journal of Research in Marketing ,
31 (2), June, 127–40 70
7 Deborah J. MacInnis (2011), ‘A Framework for Conceptual
Contributions in Marketing’, Journal of Marketing , 75 (4), July, 136–54 84
8 Publishing Marketing Strategy Papers in Scholarly Journals
V. Kumar 103
9 So, You Want to Write Policy-Relevant Articles?
Ronald Paul Hill 126
10 Publishing in International Marketing: Challenges, Opportunities, and
Guideposts
Constantine S. Katsikeas 138
11 Sample Design for Research in Marketing
Vikas Mittal 157
SECTION III REVIEWS AND THE REVISION PROCESS
Introduction to Section III 175
12 Donald R. Lehmann and Russell S. Winer (2017), ‘The Role and Impact
of Reviewers on the Marketing Discipline’, Journal of the Academy of
Marketing Science , 45 (5), September, 587–92 177
13 How Papers Get Better Before They Get Published
Ruth N. Bolton 183
14 The Service-Dominant Logic Journey: From Conceptualization to
Publication
Stephen L. Vargo 188
SECTION IV FINAL THOUGHTS
Introduction to Section IV 198
15 David W. Stewart (2008), ‘Academic Publishing in Marketing: Best and
Worst Practices’, European Business Review, Special Issue: Academic
Journals and Academic Publishing , 20 (5), 421–33 199
16 Responding to Reviewers: Lessons from 17 Years of Editor Experience
at Duke University
Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances
Luce and Richard Staelin 212
There are no comments on this title.