Fighting churn with data: The science and strategy of customer retention

By:

Gold, Carl S

Publication details: Shelter Island: Manning Publications, 2020.Description: xxvi, 474p., ind., 23 cm X 18 cmISBN:

978-1617296529

Subject(s):

-- quantitative research -- marketing -- customer relations -- data processing -- total quality management

DDC classification:

006.312

List(s) this item appears in: New Arrivals 11 December 2023 | New Arrivals 18 December 2023

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	006.312 GOL (Browse shelf(Opens below))		Available		22762

Recommended by: Mayank Kumar

Content:

the world of churn
Measuring churn
Measuring customers
Observing renewal and churn
Understanding churn and behavior with metrics
Relationships between customer behaviors
Segmenting customers with advanced metrics
Forecasting churn
Forecast accuracy and machine learning
Churn demographics and firmographics
Leading the fight against churn

There are no comments on this title.

to post a comment.