The customer centricity playbook: Implement a winning strategy driven by customer lifetime value
Publication details: Wharton Digital Press, 2018.Description: xiv, 120p., note., ind., 21 cm X 14 cmISBN:- 978-1613630907
- 658.812
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.812 FAD (Browse shelf(Opens below)) | Available | 22685 | ||
| Books | KEIC | 658.812 FAD (Browse shelf(Opens below)) | Available | 22686 | ||
| Books | KEIC | 658.812 FAD (Browse shelf(Opens below)) | Available | 22687 | ||
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Recommended by: Mayank Kumar
Contents:
Chapter 1:Setting a Strategic Course to Maximize Customer Value
Chapter 2:Customer Acquisition and Growing Your Best Customer Base
Chapter 3:Using Customer Centricity to Tune Retention and Development Tactics
Chapter 4:CRM's Place in Creating a Value-Based Strategy
Chapter 5:The Role of Customer Centricity in Corporate Valuation
Chapter 6: Agile Change Management and Customer Centricity
Conclusion: Customer Centricity from Concept to Playbook to Action
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