How business storeytelling works: Increase your influence and impact

By:

Das, Sandeep

Publication details: New Delhi: Penguin Business, 2023.Description: xxv, 247p., 22 cm X 13 cmISBN:

978-0143461951

Subject(s):

-- business communication -- storytelling

DDC classification:

658.45

List(s) this item appears in: New Arrivals 9 October 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.45 DAS (Browse shelf(Opens below))		Available		22576

Recommended Book: Rasananda Panda

Content:

PART 1 : UNDERSTANDING STORYTELLING
Chapter 1: why Is Storytelling the #1 Reason You Are Here Today?
Chapter 2: How Does Your Brain React to Storytelling?
Chapter 3: How Does Hollywood Use Storytelling?
Chapter 4: Our'S7orld in the Next Few Years
PART 2: STORYTELLING FOR CORPORATES
Chapter 5: Driving Change
Chapter 6: Becoming a Visionary Entrepreneur
Chapter 7: Creating Legendary Consumer Brands
Chapter 8: Driving B2B Corporate Sales
PART 3: STORYTELLING FOR PERSONAL GROWTH
Chapter 9: Creating Brilliant Presentations
Chapter 10: Making Elements Stick
Chapter 11: Leveraging Humour
Chapter 12: Becoming a Master Orator
Chapter 13: Excelling in Interviews
Chapter 14: Creating Your Personal Brand
Conclusion: The Final Story

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