B2B marketing: A South-Asian perspective
Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2023.Edition: 11th edDescription: xxix, 522pISBN:- 978-8131520796
- 658.804
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22611 | ||
| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22603 | ||
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| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22605 | ||
| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22606 | ||
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| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22609 | ||
| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22610 | ||
| Books | KEIC | 658.804 HUT (Browse shelf(Opens below)) | Available | 22612 |
Recommended by: Subrat Sarangi
Content:
Chapter 1 A Business Marketing Perspective
Chapter 2 Organizational Buying Behavior
Chapter 3 Customer Relationship Management Strategies for Business Markets
Chapter 4 Segmenting the Business Market and Estimating Segment Demand
Chapter 5 Business Marketing Planning: Strategic Perspectives
Chapter 6 Business Marketing Strategies for Global Markets
Chapter 7 Managing Products for Business Markets
Chapter 8 Managing Innovation and New Industrial Product Development
Chapter 9 Managing Services for Business Markets
Chapter 10 Managing Business Marketing Channels
Chapter 11 Supply Chain Management
Chapter 12 Pricing Strategies for Business Markets
Chapter 13 Business Marketing Communications: Advertising and Sales Promotion
Chapter 14 Business Marketing Communications: Managing the Personal Selling Function
Chapter 15 Marketing Performance Measurement
Chapter Cases
Comprehensive Cases
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