Data is everybody's business: The fundamentals of data monetization

By:

Wixom, Barbara Haley

Contributor(s):

Material type: Text

TextSeries: Management on the cutting edgePublication details: Cambridge: The MIT Press, 2023.Description: x, 190p., app., note., ind., 23 cm X 15 cmISBN:

9780262048217

Subject(s):

-- electronic data processing -- economic aspects -- big data -- data mining

DDC classification:

658.05

List(s) this item appears in: New Arrivals 11 December 2023

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.05 WIX (Browse shelf(Opens below))		Available		22751

Recommended by: Subrat Sarangi

Content:

lntroduction: Data ls Everybody's Business
1 Data Monetization
2 Data Monetization Capabilities
3 lmproving with Data
4 Wrapping with Data
5 Selling lnformation Solutions
6 Creating a Data Democracy
7 Data Monetization Strategy
8 Monetizing Your Data
Appendix: The Capability Assessment Worksheet

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