Immersive technology and experiences: Implications for business and society
Publication details: Singapore, Springer Nature: 2024.Description: xxx, 277p., ind., 22 cm X 15 cmISBN:- 978-9819988334
- 006.3
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 006.3 IMM (Browse shelf(Opens below)) | Available | 22832 |
Recommended by: Githa S. Heggde
Content:
Chapter 1. Limited Edition Products: A Literature Review and Future Research Agenda
Chapter 2. Dealing with AI-Is It a Pleasure or Pain?
Chapter 3. Digi & the Metaverse
Chapter 4. Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME
Chapter 5. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI)
Chapter 6. Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies
Chapter 7. Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse
Chapter 8. Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
Chapter 9. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India
Chapter 10. Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and
Chapter 11. Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers
Chapter 12. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment
Chapter 13. I Am Confused: Coping With Customer Confusion in Metaverse Shopping
Chapter 14. Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use
There are no comments on this title.