The design of business: Why design thinking is the next competitive advantage

By:

Martin, Roger L

Publication details: Boston, Harvard Business Review Press: 2009.Description: xiii, 191p., note., ind., 22 cm X 15 cmISBN:

978-1422177808

Subject(s):

-- creative ability in business -- lateral thinking -- creative thinking -- knowledge management -- management

DDC classification:

658.4063

List(s) this item appears in: New Arrivals 5 February 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.4063 MAR (Browse shelf(Opens below))		Available		22810

Recommended by: Banikanta Mishra

Content:

The knowledge funnel: how discovery takes shape

The reliability bias: why advancing knowledge is so hard

Design thinking: how thinking like a designer can create sustainable advantage

Transforming the corporation: the design of Procter & Gamble

The balancing act: how design-thinking organizations embrace reliability and validity

World-class explorers: leading the design-thinking organization

Getting personal: developing yourself as a design thinker

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