Gamification marketing for dummies

By:

Chishti, Zarrar

Series: For dummiesPublication details: Hoboken, Wiley: 2021.Description: x, 282p., ind., 23 cm X 18 cmISBN:

978-9354245763

Subject(s):

-- internet marketing -- digital marketing -- consumer behavior -- social aspects -- video games -- gamification -- e-commerce

DDC classification:

658.872

List(s) this item appears in: New Arrivals 1 April 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.872 CHI (Browse shelf(Opens below))		Checked out	04/27/2024	22904

Recommended by: Kallol Das
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Content:

Gamifying your marketing strategy
Getting to know gamification models
Identifying your target audience
Increasing engagement in your campaign
Budgeting your development
Getting to know the technology
Making your game a reality
Selecting the right components
Launching and promoting your game
Capturing all the data
Analyzing and applying data
Avoiding data overload
Failing up: learning from your first quest
Relaunching your gamification marketing campaign
Ten best gamification marketing examples
Ten common gamification marketing mistakes
Ten benefits to gamifying your marketing

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