Adamou, Betty <br/><br/>
Games and gamification in market research: Increasing consumer engagement in research for business success 

 - London  KoganPage  2019 
 - xxii, 333p., note., ind., 23 cm X 16 cm 
<br/><br/><label>ISBN: </label>9780749483357 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing research--methodology; marketing research--data processing--games--computer games--gamification
<br/><br/><label>Dewey Class. No.: </label>658.830285