TY  - BOOK
AU  - Adamou, Betty
TI  - Games and gamification in market research: Increasing consumer engagement in research for business success
SN  - 9780749483357
U1  - 658.830285 
PY  - 2019///
CY  - London
PB  - KoganPage
KW  - marketing research
KW  - methodology; marketing research
KW  - data processing
KW  - games
KW  - computer games
KW  - gamification
ER  -