TY  - BOOK
AU  - George, Neil
TI  - Building the perfect beast: what really happens in brand management
SN  - 9789353020385
U1  - 741.5973 
PY  - 2018///
CY  - Noida
PB  - HarperCollins Publishers
KW  - comic books
KW  - graphic novel
KW  - new product launch
KW  - brand management
ER  -