TY  - BOOK
AU  - Dixon, Matthew
AU  - McKenna, Ted
TI  - The jolt effect : how high performers overcome customer indecision
SN  - 978-0593713730
U1  - 658.8342 
PY  - 2022///
CY  - New York
PB  - Portfolio/Penguin
KW  - business and economics
KW  - consumer behaviour
KW  - customer relations
KW  - decision making
KW  - selling
ER  -