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Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by
  • Sheth, Jagdish N
  • Eshghi, Abdolreza
  • Krishna, Balaji C
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE.

Roget's international thesaurus by
  • Kipfer, Barbara Ann (ed.)
Edition: 6th ed.
Material type: Text Text
Publication details: New York: Harper Collins Publishers, Inc., 2001
Availability: Items available for loan: KEIC (2)Call number: 423.1 ROG, ...

Blue is hot red is cool : choosing the right color for your logo by
  • Carter, David E. (ed.)
Material type: Text Text
Publication details: New York: HarperCollins Publishers, 2001
Availability: Items available for loan: KEIC (1)Call number: 701.8 BLU.

It's not the big that eat the small...it's the fast that eat the slow : how to use speed as a competitive tool in business by Jason Jennings and Laurence Haughton by
  • Jennings, Jason
  • Haughton, Laurence
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 JEN.

Management : a global perspective by Heinz Weihrich and Harold Koontz by
  • Weihrich , Heinz
  • Koontz, Harold
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-hill Publishing company Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658 WEI.

E-security and you : electronic authentication and infomation system security : IT act, 2000 explained by Sundeep Oberoi by
  • Oberoi, Sundeep
Material type: Text Text
Language: English
Publication details: Delhi: Tata McGraw Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 001.64 OBE.

Franchising : the route map to rapid business excellence by Pramod Khera by
  • Khera, Pramod
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8708 KHE.

Customer relationship mangement : emerging concepts, tools and applications by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
  • Shainesh, G. (ed.)
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 CUS.

The entrepreneurial connection : east meets west in the silicon valley by Gurmeet Naroola by
  • Naroola, Gurmeet
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 338.04 NAR.

CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg by
  • Greenberg, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 GRE.

Firebrands : building brand loyalty in the internet age by Michael Moon and Doug Millison by
  • Moon, Michael
  • Millison, Doug
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOO.

The seven steps to nirvana : strategic insights into e business transformation by Mohan Sawhney and Jeff Zabin by
  • Sawhney, Mohan
  • Zabin, Jeff
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAW.

The compete reference dreamwever 4 by Jennifer Ackerman Kettell by
  • Kettell, Jennifer Ackerman
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 001.642 KET.

Macroeconomics by Rudiger Dornbusch, Stanley Fischer and Richard Startz by
  • Dornbusch, Rudiger
  • Fischer, Startz
  • Stanley, Richard
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (5)Call number: 339 DOR, ...

Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

Emotion marketing : the hallmark way of winning customers for life by Scott Robinette, Claire Brand and Vicki Lenz by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROB.

Internet business model and strategies : text and cases by Allan Afuah and Christopher L. Tucci by
  • Afuah, Allan
  • Tucci, Christopher L
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publishing Co. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 AFU.

Broadcast news handbook : writing, reporting, and producing by C. A. Tuggle, Forrest Carr and Suzanne Huffman by
  • Tuggle, C. A
  • Carr, Forrest
  • Huffman, Suzanne
Series: The McGraw Hill series in mass communication
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 070.195 TUG.

Intercultural communication in the global workplace by Linda Beamer and Iris Varner by
  • Beamer, Linda
  • Varner, Iris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Irwin Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 BEA.

The e-marketplace : strategies for success in B2B ecommerce by Warren D. Raisch by
  • Raisch, Warren D
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAI.

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