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Brand warriors : corporate leaders share their winning strategies by
  • Gilmore, Fiona (ed.)
Material type: Text Text
Publication details: London: HarperCollins Publishers, 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

The end of the nation state : the rise of regional economies by Kenichi Ohmae by
  • Ohmae, Kenichi
Material type: Text Text
Language: English
Publication details: New York: Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 337.1 OHM.

The trouble with tigers : the rise and fall of South-East Asia by Victor Mallet by
  • Mallet, Victor
Material type: Text Text
Language: English
Publication details: London: Harper Collins 1999
Availability: Items available for loan: KEIC (1)Call number: 959.053 MAL.

Economic decisions for consumers by Don R. Leet and Joann Driggers by
  • Leet, Don R
  • Driggers, Joann
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

Advertising by William M. Weilbacher by
  • Weilbacher, William M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

The end of the nation state : the rise of regional economies by Kenichi Ohmae by
  • Ohmae, Kenichi
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 337.1 OHM.

Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars by
  • Schnaars, Steven P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

International Marketing by Vern Terpstra and Ravi Sarathy by
  • Terpstra, Vern
  • Sarathy, Ravi
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.848 TER.

Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn by
  • Krugman, Dean M
  • Dunn, Watson S
  • Reid, Leonard N
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 KRU.

Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
  • Fulop, Christina
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by
  • Smith, Leslie F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Raw 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI.

Elements of direct marketing by Martin Baier by
  • Baier, Martin
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI.

Macroeconomics : theory and applications by G. S. Gupta by
  • Gupta, G. S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (4)Call number: 339 GUP, ...

Economic development in south Asia by
  • Khan, Mohsin (ed.)
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: KEIC (1)Call number: 338.9 KHA.

Theory and problems of macroeconomics theory by Eugene Diulio by
  • Diulio, Eugene
Series: Schaum's outline series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 339 DIV.

Economics by Paul A. Samuelson and William D. Nordhaus by
  • Samuelson, Paul A
  • Nordhaus, William D
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 330 SAM.

International business : competing in the global marketplace (with cd) by Charles W. L. Hill by
  • Hill, Charles W. L
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (3)Call number: 658.049 HIL, ...

Business environment : text and cases by Justin Paul by
  • Paul, Justin
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 PAU.

Principles of economics by Robert H. Frank and Ben S. Bernanke by
  • Frank, Robert H
  • Bernanke, Ben S
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 FRA.

Economic analysis for management and policy by Stephen Jan, Lilani Kumaranayake, Jenny Roberts, Kara Hanson and Kate Archibald Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 ECO.

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