Building the perfect beast: what really happens in brand management (Record no. 21511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353020385 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.5973 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George, Neil |
| 245 ## - TITLE STATEMENT | |
| Title | Building the perfect beast: what really happens in brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | HarperCollins Publishers |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 137p., 20 cm X 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | comic books |
| -- | graphic novel |
| -- | new product launch |
| -- | brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | New Arrivals | KEIC | KEIC | 03/31/2023 | Free | 999.00 | Free | 741.5973, GEO | 22304 | 05/22/2023 | 03/31/2023 | Donated Book | |||||
| Dewey Decimal Classification | New Arrivals | KEIC | KEIC | 03/31/2023 | Free | 999.00 | Free | 741.5973, GEO | 22305 | 05/22/2023 | 03/31/2023 | Donated Book | |||||
| Dewey Decimal Classification | New Arrivals | KEIC | KEIC | 03/31/2023 | Free | 999.00 | Free | 741.5973, GEO | 22306 | 05/22/2023 | 03/31/2023 | Donated Book |