Pioneers in marketing: A collection of biographical essays

By:

Jones, D.G. Brian

Series: Routledge advances in management and business studies, 51Publication details: New York, Routledge: 2012.Description: xvii, 192p., note., bib., ind., 24 cm X 16 cmISBN:

978-0415891936

Subject(s):

-- marketing -- United States -- biography

DDC classification:

381.092273

List(s) this item appears in: New Arrivals 11 March 2024

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	381.092273 JON (Browse shelf(Opens below))		Available		22877

Recommended by: Sooraj Namboodiri
---------------------------------------------------

Content:

Biography and the History of Marketing Thought
Edward David Jones (1870-1944): The First Professor of Marketing
Simon Litman (1873-1965): Pioneer in International Marketing
Henry Charles Taylor (1873-1969): The Father of Agricultural Marketing
Percival White (1887-1970): Marketing Engineer
George Burton Hotchkiss (1884-1953): A Pioneer in Advertising
Theodore N. Beckman (1895-1973): Mr. Wholesaling
David D. Monieson (1927-2008): Philosopher and Pragmatist
William R. Davidson (1919- ): Mr. Retailing
Lessons from Pioneers in Marketing

There are no comments on this title.

to post a comment.