Pioneers in marketing: A collection of biographical essays
Series: Routledge advances in management and business studies, 51Publication details: New York, Routledge: 2012.Description: xvii, 192p., note., bib., ind., 24 cm X 16 cmISBN:- 978-0415891936
- 381.092273
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 381.092273 JON (Browse shelf(Opens below)) | Available | 22877 |
Recommended by: Sooraj Namboodiri
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Content:
Biography and the History of Marketing Thought
Edward David Jones (1870-1944): The First Professor of Marketing
Simon Litman (1873-1965): Pioneer in International Marketing
Henry Charles Taylor (1873-1969): The Father of Agricultural Marketing
Percival White (1887-1970): Marketing Engineer
George Burton Hotchkiss (1884-1953): A Pioneer in Advertising
Theodore N. Beckman (1895-1973): Mr. Wholesaling
David D. Monieson (1927-2008): Philosopher and Pragmatist
William R. Davidson (1919- ): Mr. Retailing
Lessons from Pioneers in Marketing
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