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Neuroscience for leaders : a brain adaptive leadership approach by Nikolaos Dimitriadis and Alexandros Psychogios by
  • Dimitriadis, Nikolaos
  • Psychogios, Alexandros
Material type: Text Text
Language: English
Publication details: London: KoganPage 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4092019 DIM.

Essentials of advertising by Robert Cluley by
  • Cluley, Robert
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLU.

Predictive analytics for marketers : using data mining for business advantage by Barry Leventhal by
  • Leventhal, Barry
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEV.

Innovative B2B marketing : new models, processes and theory by Simon Hall by
  • Hall, Simon
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 658.804 HAL.

Event sponsorship and fundraising : an advanced guide by Tom Lunt and Eva Nicotra by
  • Lunt, Tom
  • Nicotra, Eva
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 394.2068 LUN.

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement by Heidi Taylor by
  • Taylor, Heidi
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.804 TAY.

Marketing analytics : a practical guide to improving consumer insights using data techniques by Mike Grigsby by
  • Grigsby, Mike
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Not available: KEIC: Checked out (1).

The Gen Z frequency : how brands tune in and build credibility by Gregg L. Witt and Derek E. Baird by
  • Witt, Gregg L
  • Baird, Derek E
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIT.

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald by
  • Newman, Martin
  • McDonald, Malcolm
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 NEW, ...

Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva by
  • Minsky, Laurence
  • Geva, Ilan
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIN.

Disruptive branding : how to win in times of change by Jacob Benbunan, Gabor Schreier and Benjamin Knapp by
  • Benbunan, Jacob
  • Knapp, Benjamin
  • Schreier, Gabor
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 BEN.

Blochchain babel : the crypto-craze and the challenge to business by Igor Pejic by
  • Pejic, Igor
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 332.1028557 PEJ.

Customer innovation : delivering a customer-led strategy for sustainable growth by Marion Debruyne and Koen Tackx by
  • Debruyne, Marion
  • Tackx, Koen
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DEB.

Digital marketing strategy : an integrated approach to online marketing by Simon Kingsnorth by
  • Kingsnorth, Simon
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Not available: KEIC: Checked out (1).

Creating customer loyalty : build lasting loyalty using customer experience management by Chris Daffy by
  • Daffy, Chris
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DAF.

Social media strategy : a practical guide to social media marketing and customer engagement by Julie Atherton by
  • Atherton, Julie
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.872 ATH.

The end of marketing : humanizing your brand in the age of social media and AI by Carlos Gil by
  • Gil, Carlos
Material type: Text Text
Language: English
Publication details: London: KoganPage 2020
Availability: Items available for loan: KEIC (1)Call number: 658.8 GIL.

Games and gamification in market research: Increasing consumer engagement in research for business success by
  • Adamou, Betty
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.830285, ADA.

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