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Games and gamification in market research: Increasing consumer engagement in research for business success

By: Material type: TextTextPublication details: London KoganPage 2019Description: xxii, 333p., note., ind., 23 cm X 16 cmISBN:
  • 9780749483357
Subject(s): DDC classification:
  • 658.830285
List(s) this item appears in: New Arrivals | New Arrival 25 April 2023
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Item type Current library Collection Call number Materials specified Status Date due Barcode
Donated Book KEIC New Arrivals 658.830285, ADA (Browse shelf(Opens below)) Available 22302

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