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Games and gamification in market research: Increasing consumer engagement in research for business success

Adamou, Betty

Games and gamification in market research: Increasing consumer engagement in research for business success - London KoganPage 2019 - xxii, 333p., note., ind., 23 cm X 16 cm

ISBN: 9780749483357

Subjects--Topical Terms: --marketing research--methodology; marketing research--data processing--games--computer games--gamification

Dewey Class. No.: 658.830285

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