Games and gamification in market research: Increasing consumer engagement in research for business success (Record no. 21509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483357 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.830285 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adamou, Betty |
| 245 ## - TITLE STATEMENT | |
| Title | Games and gamification in market research: Increasing consumer engagement in research for business success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | KoganPage |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 333p., note., ind., 23 cm X 16 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing research |
| -- | methodology; marketing research |
| -- | data processing |
| -- | games |
| -- | computer games |
| -- | gamification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | New Arrivals | KEIC | KEIC | 03/31/2023 | Free | 3527.00 | Free | 2 | 658.830285, ADA | 22302 | 07/27/2023 | 07/13/2023 | 03/31/2023 | Donated Book |