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ADbashing : surviving the attacks on advertising : why the future of advertising and media depend upon the changes we make and the risks we take today by Jack Myers by
Material type:  Text Language: English
Publication details: New Jersey: American Media Council Worldwide Marketing Leadership Panel 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.
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Advertising Advertising by Wiston Fletcher by
Material type: Text Language: English
Publication details: London: Profile Books Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FLE.
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Advertising age handbook of advertising by Herschell Gordon Lewis and Carol Nelson by
- Lewis, Herschell Gordon
- Nelson, Carol
Material type: Text Language: English
Publication details: Chicago: NTC Publishing Group, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEW.
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Advertising in society: classic and contemporary readings on advertising's role in society by Roxanne Hovland and Gray B. Wilcox by
- Hovland, Roxanne
- Wilcox, Gray B
Material type: Text Language: English
Publication details: Illinois: NTC Business Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 HOV.
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Advertising is dead : long live advertising! by Tom Himpe foreword by Will Collin by
Material type: Text Language: English
Publication details: London: Thames and Hudson Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 TOM.
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Advertising reach and frequency : maximizing advertising results through effective frequency by Colin McDonald by
Edition: 2nd ed.
Material type: Text Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 MCD.
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Advertising works : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1980 by
Material type: Text
Publication details: Eastbourne: Holt, Rinchart and Winston Ltd. 1981
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
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Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992 by
Material type: Text Language: English
Publication details: London: Holt, Rinehart and Winston Ltd. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
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Advertising works 4: papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1986 by
Material type: Text
Publication details: London: Cassell Educational House 1987
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
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Advertising works 8 : papers from the IPA advertising effectiveness awards 1994 by
Material type: Text
Publication details: Oxfordshire: NTC Publications Ltd 1995
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
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Advertising worldwide : advertising conditions in selected countries by
Material type: Text
Publication details: Berlin: Springer, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.21 ADV.
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Language: English
Publication details: New York: Prentice-Hall International, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOO.
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Creative advertising : for this you went to Oxford ?, a personal textbook of advertising by
Material type: Text
Publication details: London: Longman Group Limited., 1974
Availability: Items available for loan: KEIC (1)Call number: 659.1 BER.
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DAGMAR : defining advertising goals for measured advertising results by Solomon Dutka by
Edition: 2nd ed.
Material type: Text Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 659.11 DUT.
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Introduction to advertising : understanding and managing the advertising process by Emmanuel Mogaji by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: KEIC (1).
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Journal of advertising research by - Advertising Research Foundation
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Advertising Research Foundation
Availability: Items available for loan: KEIC (2).
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Journal of Current Issues and Research in Advertising
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Taylor and Francis Ltd.
Availability: No items available.
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P-O-P advertising desktop reference guide : a complete guide to over 1,000 P-O-P and advertising terms
Material type: Text Language: English
Publication details: : 1999
Availability: Items available for loan: KEIC (1)Call number: 659.157 POI.
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Scientific advertising : the classic book on the fundaments of advertising by Claude Hopkins; Introduction by David Ogilvy by
Material type: Text Language: English
Publication details: London: MacGibbon and Kee Limited 1968
Availability: Items available for loan: KEIC (1)Call number: 659 HOP.
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When advertising tried harder: the sixties; the golden age of American advertising by Larry Dorbow by
Material type: Text Language: English
Publication details: New York: Friendly Press Inc. 1984
Availability: Items available for loan: KEIC (2)Call number: 659.10973 DOB, ...
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